Sunday, February 6, 2011

Super Bowl Sunday…So What?


So this is the big day, the day millions of football fans have been waiting for all year. What’s that? You say we have a problem here? I agree.

Today it’s the Packers against the Steelers. Great names. What do they mean? Are the Packers…packin’? Are the Steelers…steelin’? Nope, neither is.

This is a year when no team from any of the most populous states (California, New York, Texas or Florida) is playing. We don’t have a repeat opportunity as neither team won last year.

The Packers and Steelers are wholesome blue collar mid-west teams, from way back when football all got started. So who cares? Nobody. That is unless you are from the geographical area of either team, which represent fairly small media markets compared to teams on the coasts and from much larger cities…

So, here’s the thing. I think those companies that paid all that money to advertise on the most watched sports day of the year, many just to see the whacky new and highly anticipated commercials, are going to be sadly disappointed in the ratings today. Many people can’t watch because they are still fighting the continuing bad weather issues moving across the country. Even the folks that went to party in Dallas were rudely received by some really bad weather this week.

I have some interest in the Super Bowl this year, in the following order. I enjoy seeing new and clever commercials that make me laugh. The Packers are a wild card team that was not figured to make it through the playoffs (remember Brett Farve left there a few years ago). And truth be told, I would love to see Ben Roethlisberger get his butt kicked and have to eat dirt. Yeah, that’s motivation.

So, raise that Old Milwaukee, Schlitz, Blatz, Pabst Blue Ribbon if you are from Wisconsin and your Iron City Beer if you are from Pittsburgh. You know what, the truth is, the real old and most famous beers, more of them, at least, are from Wisconsin. So, I predict the Packers will win. Besides, I want to see Ben Roethlisberger get his butt kicked and have to eat dirt. Oh, yeah – I already said that.

Enjoy the game. And the commercials. Someone has to watch, right?